Calm down, this ‘cloud’ concept isn't new…
I started within the IT industry (with a full head of hair) as a youthful 18-year-old. During this point and with the addition of 27 further years within the now tech or rebranded cloud world I even have seen many hyperbole and marketing enthusiasm for products concepts or services.
I sit here today (still in my prime I'd add) and that I hear words like Uberisation or phrases like ‘digital disruption’ or ‘being Ubered’. So let me take you on a journey back in time to the year 1999/2001 and let's see what has changed.
We all use the Internet on mobile devices today and tablets. Yes we do but in 2000 I used my Compaq Ipaq and once I needed Internet on the go I used my Nokia with connection cause dial into the web .
We are truly mobile today. Hmm, so we never used laptops back within the year 2000? I had an awesome Toshiba in those days… Business is going to be conducted over the Cloud. Yes and therefore the precursor to the cloud was the web anyone remembers the guarantees of the .com era? How web companies will disrupt traditional retail forever. Some did, Amazon.com as an example but who remembers Value America or the opposite .com losers? My view is that cloud is simply a repositioning of the platform. And let's not forget one big winner from this age Dell…
The Cloud is centralised computing. What was the Mainframe then? And did we not bring centralised computing services back with the Citrix Winframe product set? Weren’t Citrix and early sorts of Microsoft Terminal services just a precursor to bringing Intel-based centralised computing to a company audience?
Cloud may be a recent development. So we never used services like Hotmail or Yahoo email within the year 2000? What about all those other services that allowed us to store files like newsgroups or corporate portals?
We are within the midst of a replacement technological revolution . Yes, just an equivalent because the .com era or who remembers the lunacy of the primary promises offered by the ASP (application service providers) this was the first step into the SaaS or software as a service marketplace. The revolution in technology is nowhere near as hyped; nothing has radically changed the marketplace. Social Networking allows us to speak like never before. So we never used MSN or Yahoo messenger for near real-time communications? Is text messaging still not the predominant messaging platform?
The point of this text is to undertake to alleviate the concerns of traditional IT resellers, and people who wish to sell or broker cloud and SaaS services, but find the market confusing. Don’t worry you're not alone.
The technology space is usually getting to be filled with hyperbole and tales of disruption; the key to any evolution is to live the impact whilst remaining calm.
Whilst there's little question that cloud has an impression on areas like billing, security and application development, as a platform it represents a little fraction of the trillions in IT expenditure.
So my message is that this , not tons have radically changed within the last 15 years, if your thinking of adopting cloud services, take a deep breath to ignore the marketing hype get informed and make your choices supported hard facts, not cloud wash.
London, Frankfurt and Amsterdam Form the ECU Cloud Premier League
Paris is relegated to hitch Ireland and Scandinavia in a lower league, while Spain and Italy lag far behind.
With data sovereignty a problem and with Safe Harbour an increasingly distant memory, what are the locations that you simply got to consider when choosing to locate a knowledge centre?
The European data centre co-location market has grown by nearly 6% in 2015
Go where there’s demand
The European data centre co-location market has grown by nearly 6 per cent since the start of 2015 with supply increasing by 11MW within the half-moon to succeed in 816MW, consistent with global land advisor CBRE. This growth follows an investment of $8.7 billion within the sector within the second quarter driven largely by increased M&A activity. consistent with CBRE, London had most take-up for the second consecutive quarter across the most European markets that it describes as FLAP – Frankfurt, London, Amsterdam and Paris.
Check out the newest CBRE European Data Centre report here and confirm you study the special editorial viewpoint from Compare the Cloud on page 5.
Join the gang
If you would like to be ready to interoperate with other cloud providers with minimum latency then it is sensible to locate where everyone else does. Major players like Equinix have a presence in several European cities aggregates thousands of peering sessions onto a shared fabric, connecting peers at 19 Internet Exchange Point (IXP) locations in 17 global metropolitan areas. In Europe Equinix partners with ALP-IX in Munich, AMS-IX and NL-IX in Amsterdam, DE-CIX, KleyReX and DatalX in Frankfurt, ECIX in Dusseldorf, LINX in London, and co-operates CIXP in Geneva in conjunction with CERN. Notably missing from the list is Paris, which doesn’t have an Equinix Internet Exchange Point.
Stand next to the large fella
If your clients are getting to be looking to manage hybrid environments then proximity or connectivity to the main public cloud vendors are going to be advantageous. Having initially based their European operations in Dublin, Amsterdam and Frankfurt, the mega-scale players (AWS and Azure) have announced that they're coming to London. While the opposite players don’t have a presence yet in Paris, IBM Softlayer does – currently serving all four FLAP locations also as Milan.
Be on the Grid
You also want to be ready to meet up to other major data centres across the world and it pays to travel for a location that's served by multiple carriers to offer you the chance to urge the simplest rates. Again it pays to be located near Internet Exchange Points like those from equinox where most carriers tend to attach. And again Paris isn’t also served by exchange points and carriers as its main FLAP rivals.
Get yourself a tax benefit
Certain locations, like Dublin, are attractive as a location thanks to the favourable tax regime in Ireland, but many other locations are seeking to supply competitive tax breaks too.
With power one among the most costs and cooling one among the most power requirements, locating during a cool location, like Scandinavia has significant cost advantages as long as you’ve got the proper connectivity with the remainder of the planet.
Of course, you furthermore may get to take under consideration the supply of suitable sites and skills. this relies in fact on whether you’re looking to create your own or buy capacity from others. The CBRE report tracks both available capacity and demand and may be a vital point of reference .
The final fly within the ointment is regulation
The final fly within the ointment is regulation. While at an EU level the safe harbour ruling has forced global enterprises and operators to make sure that they need a footprint in both the US and European markets, there are country-specific regulations that go even further. German privacy rules could also be reasonably demanding, but its membership of the only European market prevents Germany from being too restrictive. Switzerland and Russia, however, have chosen to be significantly more restrictive, with the Russia data localisation law going as far as forcing companies that collect the “personal information” of Russian users to store their data on servers within the country and notify the authorities of their physical location when asked.
Taking of these factors under consideration and studying the demand and provide trends from the CBRE report, it's clear that London is that the top location for data centre activity just, with Frankfurt and Amsterdam both in close contention. Paris, however, is falling behind and risks being relegated to a lower league alongside Dublin and therefore the main Scandinavian centres. Meanwhile, Russia’s self-imposed exile makes it a marketplace for local operation only. Other major European cities currently lack the infrastructure, connectivity and important mass to compete. Mobile business is an awesome business
The best companies are going to be the foremost mobile” — Tim Cook
We sleep in exciting times, technology and mobility are ingrained into all aspects of life. The evolution of mobile devices has come an extended way from the quintessential yuppie accessory through to our current, beloved, all-encompassing smartphone. Location intelligence, sensors and real-time alerts are positively augmenting our lives.
Mobile phones are smarter and more powerful than ever and Moore’s Law tells us there'll be no respite. the bulk of mobile devices are loaded with a mess of sensors. Each opening up an insight into our being.information technology degree the number of internet searches administered on mobile is surpassing those on desktop. Your customers are on the go and there’s no stopping them. Each one, with an immediate channel to plug in their pocket.
Re-define your business vision
Re-imagine on mobile. Re-invent on mobile. Re-architect on mobile. Self-disrupt on mobile.
Include in your vision, delivery of remarkable customers experience. Be big, bold, audacious and be a touch crazy. Bravely challenge the status-quo; sticking to your core business and doing it brilliantly. Aim to be the simplest, not the most important. The abundance of cutting-edge technology will enable you to realize your Moonshot quickly and realise an ROI even quicker.
Technology alone isn't enough” — Steve Jobs
You’ll have some great people on your team and they’ll have best up to some inflexion point. Here, you’ll get to scale-up, in line together with your business vision. Doing it well requires experience made through mistakes, which could limit some time to plug. Choose a technology partner by selecting a service provider who is hooked into helping you achieve your Moonshots. They’ll have learned from their mistakes and can be firmly immersed within the holy-trinity of business success: Technology, Design & Agility.
They’ll be familiar with the newest scalable technology and understand the cloud-first, mobile-first vision you’ve began. they're going to be ready to bring industry best practice to you, supported by business acumen to create success. They’ll have the working domain knowledge to assist the conversations to be more meaningful.
Their obsession with design is going to be compulsive. UX is going to be on their mind 24-7. Be prepared; they’ll know your customer better than you. After muscling in, they’ll come clean and set you two up for an extended-lasting, contented relationship.
Ensure your service provider is flexible, lean and unashamedly Agile. Mobile metamorphosis can and will be kept simple and you ought to both learn from mistakes quickly. Tell them it’s not right. Analyse the info. Tell them again. Focus your learnings on a pivotal next step and keep post-mortems brief. Ensure they deliver critical production-ready value every 2 weeks. Real, measurable, valuable functionality every 14 days. Stipulate that. Meet their top team and challenge them in every way. Speak to their Software Engineers and project managers. Question their MO. Rip their code apart. Tear their designs up. Befriend them. Trust them. Learn what they are doing for fun and the way they spend their weekends.
How have businesses leveraged the facility in your pocket?
For the love of coffee
In the UK we’ve seen a shift in drinking habits, from the ceremonious tea-loving nation we once were to the laid-back, device-in-hand coffee culture we chill-in today. The thought of expecting tea to brew is so last century. Starbucks features a lot to try to thereupon shift. Now, their latest app takes this even further.
Once you’ve registered, the app allows you to manage all aspects of your coffee drinking experience. you'll register your loyalty card, top-up credits or maybe send a gift-card to a lover. Starbucks has made it easy to seek out your closest branch and ensure it’s still open. It’ll offer you directions and permit you to smugly jump the queue with a pre-paid mobile order.
Just select, pay and order. Then devour and luxuriate in. All that and you'll even configure what percentage shots of espresso you would like, alongside a choice of milk and frothiness!
The app also can sync with Apple Watch to further enhance the experience from your wrist.
9*85/74our flight is booked, an air of hysteria sets in; delays, lost luggage, traffic, passport, travel visa. technology credit union For me, it's all about the in-flight films. The films! The difference between a flight and an od flight.
United Airlines’ approach to the present is straightforward. On selected flights, you'll bring your own device and stream whatever you would like to observe from their huge media library. No more fidgeting with those 1970’s channel changers or thumbing those frustrating, sub-standard capacitive screens.
They provide free WiFi on those flights then long as your device is charged you'll watch films, TV and hear music through their Personal Device Entertainment app. Bring your own headphones and you're ready for really comfortable flight experience. Large G&T, lease. or centuries humans and animals have powered logistics right up until the middle of the economic Revolution.
The Fly-Esque transportation of matter remains a couple of decades away. Physical products (still) got to be physically moved. For business, the perfect rest during a cost-effective and reliable logistics solution. Businesses in Delhi are now resolving their logistics woes through the SmartShift app.
The app uses an Uber-style on-demand model built on Google Cloud Platform. It’s USP may be a competitive market place; bringing together business and delivery drivers — on mobile. A requester posts the work with detail of pick-up and drop-off locations, cargo weight, value etc. alongside a photograph of the cargo to move. The delivery drivers within the locality can then tender-bid for that job and once agreed they’ll pick-up and deliver as agreed.
Payments (all electronic) are settled once a photograph of the cargo is verified at the end-point. beat all, an ideal marriage of supply and demand, bilaterally bolstered through a game-changing experience.
granite your moonshot
Mobility is the future for business
Mobility is the future for the ness. Affordable, new-paradigm technology now allows you to provide a continuing and memorable customer experience. information technology grees A
Stay before the curve, out-smart your competitors and make your business awesome with mobile.
MediaAgility UK Ltd. engineer beautifully designed, intelligent solutions to assist clients in ite their moonshots.