thakkali epa | information technology security

The problem with Blockchain

Bitcoin was the cool kid on the financial services block not goodbye ago. Despite being thrown back to the media spotlight recently, with entrepreneur Craig Wright claiming the digital currency is his brainchild, Bitcoin had lost appeal long before this. it's essentially an un-regulated currency that goes against all Know-Your-Customer (KYC) and Anti-Money-Laundering (AML) principles.

The industry has now turned its attentions to the technology that underpins Bitcoin: Blockchain. it's been hailed as holding the key to reinventing the face of finance, and recently, we’ve seen four major banks test Blockchain for credit default swaps, Deutsche Bank enter discussions with a London Innovation Lab for the technology, and RBS decide to pilot a product based around this new phenomenon.

It’s no secret that there has been plenty of VC money invested into Blockchain in recent years, and we’ve seen an entire host of start-ups emerge that are focused on its progression. Blockchain company R3 is now looking to boost a staggering $200 million in funding. However, it seems as if one key question has been overlooked amid this industry buzz – does Blockchain actually offer anything to the end-customer that would not be achieved with existing technology?

Where does the customer fit in?

Some argue that within the remittance space, the technology could help to facilitate global and instant payments in just seconds, and at a particularly low cost. With these two features, it might function a far better alternative to traditional channels like SWIFT or ACH.

Whilst this might be true, it's only the case because banks have under-invested in global payment networks for much too long. actually , having the ability to send $10 from ny to Sydney within seconds could are achieved much earlier without the need of Blockchain if only banks had addressed the difficulty because the problem arose. However because that they had all of the facility within the finance sector, a scarcity of competition meant that that they had no real got to innovate, and there was no financial incentive to take a position in payment networks while profits on cross-border payments were so high.

One area that would massively enjoy Blockchain is in settlement. the chance to overhaul outdated legacy systems that are slow and inefficient is very large . However, settlement is small aside from a rear process that gives little or no to the top customer. What matters to the buyer is having the ability to access finance options that suit them, which make their lives easier. they need to be ready to bank from their mobile with ease, and access a variety of monetary services that help to reinforce their life, all at an honest price. Blockchain simply doesn’t achieve this.

Exploring the thrill 

Blockchain initiatives, like many other FinTech solutions, are encouraging change within the incumbents and this is often undoubtedly one among FinTech’s greatest achievements. With a continuing stream of media attention around Blockchain, the priority that it could truly disrupt the financial sector has prompted banks to require action and appearance into what they might gain from this technology. Whilst an entire transformation of the industry might not be a sensible expectation, banks have had no choice but to research the chances .

The potential

Overhauling outdated legacy settlement technology may be a key area where Blockchain has the potential to shine. it's a huge industry with millions exchanged daily, and therefore the companies that are ready to build these technologies could rather be worth billions within the future. However, it's all about the end-user, and a proposition that only brings little value to the buyer cannot feasibly be dubbed as transforming financial services as an entire .

If an answer is to really disrupt the industry, the entire user experience must be re-built. only solutions are created that bring full transparency to the market, change the channels that buyers interact with to shop for financial products, or offer completely new products, will the industry see real change.

A key example is JP Morgan. A consumer wouldn’t prefer to use their services due to the technology they use to settle transactions, but rather they might choose them because they need a trustworthy reputation.

There’s little doubt Blockchain will still gain media headlines, and in some senses, for all of the proper reasons, for instance , transforming some niche banking sectors. However, it's vital to stay in mind that whilst it's going to be ready to improve some areas, banks will need to rethink their customer offering if they're to really reinvent themselves.

Converged data management firm Rubrik expands into Europe

Rubrik, the Converged Data Management Company, has announced its expansion into Europe, the center East and Africa. the corporate has experienced rapid customer growth in North America, and launched its operations in response to tremendous customer and partner demands in EMEA. Rubrik’s Converged Data Management software powers the Company’s r300/r500 Series appliances, which deliver automated backup, instant recovery, unlimited replication, and data archival at infinite scale.

Rubrik is that the game changing innovation for data protection within the last 20 years , and therefore the company’s steep growth in North America has proven that,” said Bipul Sinha, Rubrik Co-founder and CEO. “We’re excited to bring our solution to EMEA with our growing team and our strategic distributors and reseller partners.”

The company also announced the appointment of IT industry veteran Karl Driesen, as Head of EMEA Sales. because the former vice chairman , EMEA at Palo Alto Networks, Driesen built a team of over 200 employees and a $200 million business in five years. last , Driesen was a vice chairman with Elastica.

“I’m excited to hitch the Rubrik team,” said Karl Driesen, Head of EMEA Sales. “The combination of strong demand for Rubrik’s converged backup and recovery solution, and our solid EMEA distribution, reseller and support networks will enable us to form a big impact within the marketplace.”

Setting their sights on new markets, Rubrik has undertaken a series of developments over the last two quarters, including:

Hiring customer account teams within the UK, Belgium, France and therefore the Netherlands
Signing up major European and Middle Eastern distributors like BigTec, Commtech, and Evanssion including their partner networks
Certified Partner Field Engineers within the Rubrik Master Program
Sold production deployments in EMEA to finish user customers within the Business Services, Finance and Government verticals.
[easy-tweet tweet=”Setting their sights on new markets, Rubrik has undertaken a series of developments over the last two quarters”]

“Rubrik does everything we wanted from an answer , and works as described, insanely simple,” said Holger Sell, Manager of Corporate IT Services at Totaljobs Group (UK). “The overall support and have set along side a transparent product vision made the choice for us. I see Totaljobs Group as a corporation making a difference. an area that helps 60,000 people find employment monthly , and a centre of excellence for innovation and merchandise development. Rubrik’s innovative solution fits right in.”Key takeaways from the Zayo Capabilities Panel at Cloud Expo Europe

Zayo Group hosted a panel of cloud industry experts during Cloud Expo Europe April 12-13 in London.virtual technology The panel was hosted by Timothy Creswick, CEO and Founder at Vorboss and included Karl Deacon, SVP Enterprise Platforms at Canopy, Steve Hall, CEO at Crown Hosting and Aaron Shelley from Zayo Group.

Aaron Shelley, manager of technical sales enablement at Zayo Group, shares the highest 5 take-aways from the members of the panel, including what hosting and infrastructure providers should be doing now to assist their customers with cloud and IaaS solutions:

1) The term ‘cloud’ are often both help and a hindrance for patrons 
Aaron: The cloud term are often both a help and hindrance in terms of brokering a discussion with customers. Since cloud may be a fluid term, it does provide you with a plus since architecting cloud as a thought can become everything counting on the customer’s needs.

Karl: The vagueness of ‘cloud’ allows for a broader discussion of what people really need to realize from a business perspective then how the ‘cloud’ should help them. Customers are now looking to rework the enterprise as a results of cloud-enabled solutions and it's become the tool that permits businesses to try to to just that.

Steve: Customers aspire to digitally transform themselves but don’t skills to try to to that, in order that they will often address cloud providers for input.

2) Self-service is prevalent within the cloud
Karl: Cloud, social and mobile are all important for patrons today. Self-service is critical, in driving potential change during a managed way and bringing quick benefits. Cloud remains (a question of) outsourcing and the way you'll get the simplest out of your cloud service provider (including fully managed service and self-service).

Aaron: Smaller more mid-market businesses are wont to doing it for themselves. Zayo are often at both ends of the spectrum. Customers demand self-service for greater speed and agility.

3) what's the role of the IT department during a situation where departments can self-service for the cloud and IaaS applications they need?
Aaron: Internal IT teams got to upskill further on the way to onboard a strong cloud strategy. The successful ones aren't the service huggers but those which permit others to require control. Where do I see success? Leaders who are discussing what's tactical and what's strategic for the business to be ready to achieve in IT transformation terms over subsequent 12 to 24 months.

Karl: it's an enabler to rework a business from the inside-out, and therefore the IT team has become the strategic enabling service within those organisations to effect more strategic change often without their colleagues realising a change took place! it's always getting to be about how new technology will change how businesses work. for instance , Siemens and GE are building analytics into their overall development strategies in order that they will change their relationship with their customers over time. Technology is now the enabler to drive change to succeed in scale and to develop closer links with customers. At that time , you're in an enviable position.

Steve: It’s all about organisational then technological change. whenever I even have seen it the opposite way round it's gone wrong.

4) Major factors within the last 12 months which have accelerated the cloud
Karl: it's business economics which is driving cloud adoption. it's not almost technology innovation, but a desire to vary the way we do business and adopt the cloud.

Steve: Companies are getting more confident within the cloud and thus less risk-averse. Business desire has always been there, but it’s become a easier thing to try to to and there's less risk involved now.

Aaron: It’s a business solution. Newcomers tend to diagnose the cloud from a business angle. Where does it hurt? What does the business need? during a phrase: disaster recovery.

5) What happens to the companies getting left behind? Are there risks to not adopting cloud?
Karl: Again, this is often a business issue. the businesses who are left behind, whether or not they adopt the cloud or not, are people who aren't being innovative and competitive in their markets.

Steve: There are now tons more hybrid solutions available at market level. No way is cloud ‘one size fits all’ and that i tend to agree: hybrid is now a well-liked option to help support this innovation and tailor it to those business needs.

Aaron: It completely depends. At what point are you in your business lifecycle? It depends on your company’s current market offerings. Pure public cloud is that the exception not the rule, the bulk are now shifting into the degrees If there's not a business driver behind you, you're not making the proper decision. Everything should be utilized in moderation, including cloud development.

Don’t do your business a disservice: Be determined together with your name 

In business, your name is everything. Business owners spend a big amount of your time and money creating a reputation that reflects who they're and what they are doing . As often the primary thing customers encounter, your name is unavoidably linked to your brand, identity and reputation. So why not pay even as much attention to your domain name?

rom extension names to number usage, security issues to hyphens – there are many things to require into consideration. But before rushing to shop for your domain, keep our five top tips in mind to make sure your name is that the perfect fit your current and future needs.

1. I spell po-tay-to; you spell po-tah-to

If we were face-to-face and you said your name , would I be ready to write it down? this might appear to be a silly question, but it’s surprising just what percentage businesses fall at this first hurdle. the simplest thanks to ensure there's no miscommunication is to try to to exactly that. Some call it the ‘Radio Test’ – ask a variety of individuals to concentrate as you say your website address and have them write down what they hear.

This simple example shows how important it's that the verbal version of your name is well understood.

2. wHy mAk3 ThIng5 c0mpLicAt3d?

Although you would like your name to offer adequate information about who you're and what you are doing , it’s not the place to undertake and squeeze in as many key words as possible. Don’t overdo it – using too many words can make it difficult for people to spot even one! As we’ve already seen, numbers or hyphens in your name can prove confusing when conducting the Radio Test, to not mention that Google actually penalises domains that include too many hyphens. Shorter and symbol free names are catchy, easily recognisable and understandable, making it easier for your audiences to seek out you.

3. Prevention is best than the cure

Taylor Swift is a gift winning singer-songwriter said to be worth a minimum of $200 million. However, if you look for her official Twitter handle it's not simply ‘taylorswift’ but ‘taylorswift13’. The ‘taylorswift’ account is suspended, but Taylor Swift herself remains yet to require control of her handle.

You may be thinking that your business is just too small to start out seriously brooding about a website name.information technology security But as a business grows and attracts more attention, it becomes more vulnerable to ‘cyber squatters’ – and if your business is doing well, it’s unlikely they're going to provides it up without a fight.

We suggest that you simply register your name under several variations to guard your brand. the larger you get, the harder you'll fall and therefore the more folks that could also be looking to trip you up! United Airlines learnt the hard way when a parody Twitter account sarcastically replied to grievances from angry customers. Registering multiple domains beforehand can prevent tons of your time , money and stress which will accompany having to undertake and buy them back afterward , or worse, if your customers think these fake accounts are yours.

4. Don’t stray in translation

Remember, what is sensible in your language may have a totally different meaning in another. an honest example of this is often when over the Christmas period, Ford released a car called the Pinto. The advertising campaign included the slogan ‘put a Pinto under your tree’ – which to you and me may be a nice play-on-words. For Portuguese speakers however, the word ‘pinto’ features a completely different meaning and this proved incredibly problematic (I’ll leave you to seek out out why). Do the research – confirm meaning travels across as many markets as possible.

5. Keep the longer term in mind

If your ambitions are global and you’re brooding about future development, it’s worth brooding about the markets where you’re likely to try to to business within the future and secure your name with different country domain extensions. there's an in depth list of worldwide extensions you'll procure. in fact this does take A level of future planning, however if you don’t roll in the hay early, the day you would like to diversify , you'll find it’s already been taken and naturally – it’ll be purchasable for a really high price. Only recently did Apple lose a trademark fight over the name ‘iPhone’ in China. Make the tiny investment now to avoid scrambling later.

So that’s our top five tips to picking a website name. now's the time to guard your virtual identity. during this digital age, an honest name is not any good unless you furthermore may have an honest name attached thereto .