sudu loonu epa | cloud computing technology

A state of play – keeping gamers online

The rise of DDoS attacks in online gaming
From World of Warcraft to DOTA 2, online gaming has well and truly exploded because of games consoles like Xbox One and PlayStation 4. Connected devices have also played a big role in fuelling this trend and widening the demographic, with consumers increasingly using their smartphones and tablets to immerse themselves during a world of online gaming. In fact, the planet of online gaming has become such a phenomenon that there are even events dedicated to the present thriving industry. Last week Gamescom, the world’s biggest gaming event, is happening , and can see gamers from round the world close to play the most recent games and see the newest trends set to hit the industry.

But a bit like every other online industry, the increase in cyber-attacks has affected online gaming. Distributed denial of service (DDoS) attacks, which plan to make a web service unavailable by overwhelming it with traffic from multiple sources, are an incredibly popular thanks to disrupt online games. Not every week goes by where there isn’t reports of DDoS attacks hitting the web gaming industry – with Pok√©mon Go the newest victim.

The impact of DDoS attacks
For online gaming sites, DDoS attacks are quite a mere inconvenience – they will have massive and detrimental effects on revenues and customer loyalty.information technology degrees consistent with research from Cisco, last year, the amount of DDoS attacks globally grew by 25 percent. In terms of gaming, DDoS attacks account for quite 5 percent of all monthly gaming-related traffic, and quite 30 percent of gaming traffic while these attacks are occurring.


According to research by Ponemon Institute, DDoS attacks on a gaming site can cause revenue loss from $40K per hour to the maximum amount as $1.5 million during a year. Organisations that fall victim to a DDoS attack typically suffer damage in multiple ways: deteriorating customer trust, lost revenue, negative brand impact, or slowed web innovation and expansion.

Online gaming sites therefore have two priorities: ensure they're protected against security attacks while also delivering outstanding user experience – a difficult balance. So how do online gaming websites make sure that they maintain their users’ loyalty also as protect their revenues?

The unlikely saviour

Ultimately, there's no thanks to stop a DDoS attack before it happens – but online gaming sites can mitigate the consequences of an attack. While DDoS prevention appliances can help, one appliance can cost over $50,000 – and can’t always guarantee safety from the typical DDoS attack. there's also the choice of building additional data centres to debar DDoS attacks. But again, the value of this is often high – and it also makes little sense to determine additional data centres just to affect DDoS attacks. numerous online gaming sites address cloud solutions.

While it's going to not appear to be a clear choice, a content delivery network (CDN) with DDoS absorption capabilities can help to repel DDoS attacks. Why? Because a CDN offers quite just DDoS protection – it provides additional capabilities that are very valuable for gaming websites. By bringing gaming content closer to gamers wherever they're within the world, a CDN can reduce the amount of download failures and server crashes, ensuring a seamless experience for each gamer.

A CDN with a cloud-based infrastructure also can help with spikes in player numbers. Because player numbers are often unpredictable, huge spikes in demand can impact on performance – meaning a gaming website becomes a victim of its own success. A CDN can balance these increases in demand in real-time, meaning performance, availability and efficiency aren't compromised.

The importance of DDoS protection

But it's important to notice that not every CDN is provided to guard against DDoS attacks. In fact, some CDNs have claimed to supply DDoS protection when actually , they need relied on their infrastructure to scale and increase the capacity of game servers with points of presence (PoPs) located round the world. it's these PoPs that allow some DDoS attacks to be absorbed without blocking access to web page and applications.

However, this alone won't do the work , and a CDN that relies solely on sheer bandwidth to soak up DDoS attacks won’t assist you . you would like a CDN that comes with specialised DDoS expertise, which may intelligently identify malicious traffic and transcend http/https attacks.

The game goes on

For online gaming sites, reliable, fast and secure connections are critical because gamers expect no but quick, responsive and secure game-play. Ultimately, gaming sites got to be ready to perform at their very best so as to get revenues and keep gamers returning for more – which means avoiding attacks. A CDN might provide you with the proper protection while improving your web performance but ultimately, you would like a CDN with the proper quite DDoS protection to stay a state of play.

The Cloud: the right home for giant data analytics for companies of all sizes

It wasn’t way back that companies felt real-time analytics was a laughable and unnecessary concept, but within the past twelve months the pendulum has swung within the other way and therefore the demand for real-time data insights is now seen as a critical path to success.

[easy-tweet tweet=”Real-time data insights is now seen as a critical path to success.” hashtags=”cloud, tech, security”]

Real-time data analytics wont to accompany a costly tag , but how can cloud computing enable businesses of all sizes to profit from big data analytics at speed?

Technology is cheaper than ever before
Thanks to Moore’s law, technology is cheaper than ever before, so businesses of all sizes are now ready to cash in of the newest technological advances previously only enjoyed by large corporations with big budgets.

However, it’s not just Moore’s law that's enabling businesses to urge their teeth stuck into big data analytics, the cloud has opened the doors for several too, largely thanks to what appears to be a really attractive price model.

Cloud: Opex vs Capex

One of the industries that has benefitted the foremost from advantageous pricing structures is that the big data industry. Despite relatively restrictive budgets, small businesses are now ready to make the foremost of their money; the Cloud enables them to figure within an Opex model rather than a Capex one. These smaller companies are more flexible and are ready to adapt quicker to new technology, allowing them to integrate it within their business more easily than it's perhaps for larger enterprises.

The Cloud means businesses not need in-house servers for his or her data, in order that they can economize on buying and running hardware and infrastructures that they could quickly outgrow. Smaller businesses also need a degree of scalability to stay flexible with their growth, which are some things the Cloud also provides businesses with, as businesses only got to invest within the software and solutions that they're going to need.

This is of great benefit to organisations that want to urge started with data analytics fast but cannot invest upfront in analytic infrastructures.

Cloud: the right home for giant data analytics
Business intelligence reporting and data analytics workloads are perfect for the Cloud; you'll run reports once you got to and only buy the computing power you employ . Companies can start with their data analytics within short timescales, which successively accelerates business intelligence and reporting projects. All this with just a couple of clicks of the mouse and at a price that suits their operational expenditure budgets.


The flexibility and scalability of the Cloud means it's never been easier for companies to urge involved big data and data analytics as everything are often hosted within the Cloud at a price that's transparent. By taking advantage of a database-as-a-Service offering, companies of all sizes can make big data the main target of their business plan, and therefore the benefits of this are vast. as an example , the chance to analyse data sets to know and influence customer behaviour are often crucial for a business getting its customer service right.

Having a quick analytic solution allows smaller businesses to react to any event, resolve any problems and answer queries as soon as they're reported. This improves the competitiveness of the brand, for if a business takes too long to reply to a situation, customers will just find a competitor who will give them what they need and provides it to them more quickly.

[easy-tweet tweet=”Having a quick analytic solution allows smaller businesses to react to any event” hashtags=”tech, cloud”]

This is crucial for smaller brands, because it means they're up-to-date with current technology and people who don't still adapt thereto risk losing out on future business.

Cloud because the new route to plug 
In addition to the advantages gained by businesses that are ready to access fast analytics, software vendors also are gaining a plus . the large public cloud providers like Amazon Web Services and Microsoft Azure are creating a replacement route to plug via their online marketplaces. Using these public clouds, businesses can rise up and running using software for a myriad of jobs, including analytic databases. within the same sense that Apple has the app store for consumers, AWS and Azure have marketplaces for business, and corporations are increasingly moving their infrastructures into the cloud.

Digital democratisation
What was once financially impossible for startups to realize is now possible. Smart and innovative ideas are now capable of becoming reality, and therefore the Cloud has provided businesses with the chance to start out to compete and challenge the industry giants. This new competition can only be good for the industry, because it encourages more research and development and can push advancements in technology at a quicker rate as companies strive to enhance and upgrade so as to remain before their rivals. The Cloud is democratising Big data and every one within the businessmen can benefit.

It will be interesting to ascertain what new data-driven businesses are created as a results of the powerful combination of real-time data analytics within the Cloud.Retail Analytics: The Third technological revolution 

The first technological revolution began just over 250 years ago. Another followed slightly below 150 years ago, and now we are within the midst of a 3rd – instead of using steam power or electricity, this revolution is now being driven by big data and data analytics. it's clear that data is that the new currency.

[easy-tweet tweet=”It is obvious that data is that the new currency.” hashtags=”data, tech, comms,”]

Data analytics is actually defined by its use, so, what's retail analytics? the solution is refreshingly simple: employing data analytics during a retail context. With this in mind, it are often shaped to suit just about any context. for instance , service analytics, business analytics, digital marketing analytics, security analytics – this list goes on and on. Ultimately, the essential goals of knowledge analytics and consequently retail analytics are to:

Transform data to information, to knowledge and to wisdom
Drive the creation of actions supported this resulting wisdom
Anticipate what's likely to happen and steel oneself against it
Influence what may happen to realize competitive advantage
I have also heard this described by Splunk as ‘making data accessible, usable and valuable to everyone’. What sets data analytics aside from traditional business intelligence is that the main target is on real time insight, allowing today’s decisions to be supported today’s data. The art of the possible in terms of queries don't got to be specified before time. Once you've got the info , you'll ask whatever you wish , however you wish .

[easy-tweet tweet=”What sets data analytics aside from traditional business intelligence is that the main target is on real time insight” hashtags=”cloud, tech”]

For example, one among the foremost critical decisions a web retailer can make is when to place up a holding or busy page on their website to guard it from being overwhelmed by sheer load from visitor traffic. This decision has profound implications for key success factors like customer experience, ability to trade and brand credibility – we've all seen the newspaper headlines around ‘Black Friday’ trading. Using data analytics for real time insight enables retailers to predict these trends and make well-informed decisions before time, often saving the business from potential trading disasters.

As a general rule, the quicker you'll put enlightening information at the fingertips of decision makers, supported what went on , the simpler the choices they create are often . this is often very true if decisions got to be made in real time and if there's an appetite to automate deciding and instigating process and workflows supported those decisions. Overall, optimised application of well-formed, outcome-driven data analytics can make the difference between glorious peak trading and painful peak profile.

[easy-tweet tweet=”Using data analytics for real time insight enables retailers to predict trends” hashtags=”cloud, tech”]

However, it’s not just in predicting trading patterns where retail analytics can add value, there are variety of emerging trends which will be identified in a day retail scenarios. Firstly real-time offers i.e. creating targeted offers which will be received at a kiosk or on a receipt as a results of the day’s shopping. Video analytics also are becoming commonplace so as to collect information on the flow of shoppers in-store, measuring how shoppers observe product placement and to realize insight on how best the way to lay out displays. Finally, sentiment analysis is becoming an enormous tool, examining the language and extracting that data from blogs, social networks, reviews etc to measure customer feeling towards a product or service.

It may take a touch longer for retailers to rework themselves into precision analytical machines and therefore the initial investment may inhibit some retailers from exploring their analytic capabilities. However, a number of these investments in analytics can generate income quickly, improve productivity and even lower costs. Not only that, the power to predict buying trends, customer preferences and trading patterns helps to safeguard business against future disruption.

The overall trends are clear: retail may be a data-intensive industry, and taking advantage of all that data to work and manage the business better requires analytics. Most retailers have only scratched the surface of what's possible, and now it’s up to decision makers and business owners alike to completely realise and embrace the potential of this third technological revolution .

Hybrid cloud: the longer term of infrastructure

While a full public cloud infrastructure has worked well for a few pure-play digital companies like Netflix, most enterprises are now seeing that despite the advantages of cloud, not all workloads can or should move to the cloud. The hybrid cloud model is here to remain for the foreseeable future.

[easy-tweet tweet=”The hybrid cloud model is here to remain for the foreseeable future.” hashtags=”cloud, hybrid, tech”]

Why hybrid?
We still see software licenses that aren't cloud-friendly and compliance and governance restrictions in some sectors and/or geographies still preclude one hundred pc cloud infrastructure. Equally, there are many legacy applications that have performance or availability characteristics that just aren’t well-suited to public cloud.

For these reasons and more, most enterprises still retain some on-premises infrastructure, and instead look to service providers to assist them enable hybrid cloud hosting, instead of making a whole-scale switch. Using cloud hosting, even only partially , has advantages that are well-understood. The care and feeding of infrastructure, or maybe operating systems, isn't normally one among a businesses’ core functions. Organisations of all types stand to profit from the economies of scale, safety, security and therefore the access to expertise that managed cloud and other hosting services offer. during a hybrid scenario, enterprises must find out the way to get the foremost out of those advantages alongside the need of retaining on-site infrastructure.

Building the optimum hybrid environment
Recent ‘MarketsandMarkets’ research forecasts that the hybrid cloud market will grow at a rate of twenty-two .5 per cent once a year till 2021. The question among prospective adopters is shifting from “why hybrid?” to “how hybrid?”. Once this is often the question, the key practical challenge for a business adopting this hybrid approach becomes fixing the proper IT management structure together with your cloud services provider to urge the foremost out of your hybrid environment. For any given enterprise, at the start of your journey towards a hybrid environment, the tools in use by the in-house teams could be quite different from those provided by a hybrid cloud hosting provider’s tools and technologies.

As you look to partner with a cloud service provider, the primary thing to try to to is to audit your existing environment. Begin by making an inventory of the tools and processes your organisation currently uses for tasks like OS monitoring, application monitoring, patching, antivirus, authentication and auditing. Essentially build a listing of everything you currently use to manage your application portfolio, including the underlying infrastructure.

These tools will got to be evaluated against people who a provider is in a position to supply , and therefore the decision must be made on whether the value savings that accompany employing a service provider’s tools outweigh the advantages of customisation and familiarity that you simply have together with your own tools.

Often the tools utilized in the enterprise were selected because they supply a specific value or a specific customisation that's important for the prevailing systems. On the opposite hand, the tools chosen by service providers are often chosen because they operate efficiently at scale and supply the power to implement a typical offering. In these instances, teams must work together to guage the business need for customisation versus the power to figure with, or within, the tools provided by the service provider and make sure that they will work towards an efficient delivery model at a compelling price point.

That said, in some instances, where, for instance , in-house teams have spent years fine-tuning their monitoring environment to supply the proper information within the right way, it's going to not be the right move to vary to the provider’s solution.

Similarly, an enterprise may additionally have the credentials processing management in situ for his or her own two-factor authentication. Here, it's going to add up to truly extend the people, tools and processes in situ into the hybrid cloud environment also .

For each of your tools, you'll got to ask not as long as it are often extended into the hybrid cloud, but also whether this is often the simplest approach. One key consideration is to know the extent of customisation that both exists and is ultimately required across your portfolio of enabling tools and technologies. a talented hosting service provider can accommodate almost any combination of the management tools that an enterprise must operate in ways in which are both customised to the business’ needs and cost-efficient.

Cloud services: Finding the proper provider
Deciding on a service provider isn't only an issue of the tools they will offer, but also how they're going to work with you to manage your hybrid infrastructure. More so than other cloud models, hybrid cloud provides fewer natural delineations and prescribed areas of ownership between in-house teams and third party providers.

You should therefore search for evidence of an appropriate level of service rigidity, SLAs, and capacity for customisation and integration between your environment and therefore the provider’s environment.

A desirable service provider should even be ready to demonstrate an extended history and supply references regarding their OS and application management capabilities. Not because they're going to necessarily be managing your applications, but because a provider that features a history and a legacy of managing applications, all the high through the appliance stack, means their OS management practises are highly optimised and tuned. After all, infrastructure doesn’t exist to be infrastructure: it exists to run applications.

A hybrid environment also requires connectivity between providers and in-house computing technology the facility of hybrid cloud is predicated on the power to increase the network and thereby provide a seamless experience between assets within the cloud and people that are on-premises, enabled by a high-speed network. A key consideration is therefore finding a provider which will offer this high-speed connectivity on an equivalent networks that are connecting your enterprise data centre.

In some cases, and notably if you're highly virtualised on-premises, finding a provider with a compatible hypervisor also can be important.

The hypervisor are often an element that streamlines the hybrid experience. If, for instance , you’re running VMware on-premises and you partner with a VMware-based service provider, the mixing and compatibility of moving workloads between the on-premises environment and therefore the managed cloud are often dramatically simplified.

Integration between the on-premises cloud and therefore the public cloud through APIs can often leave A level of automation that’s necessary to make sure a seamless and scalable experience across the various center technology So, counting on the dimensions and class of your own situation, it's going to be advantageous to seek out a provider that gives a cloud platform that surfaces APIs for integration. during this day and age, most will.

The evolution of hybrid infrastructure
Cloud computing has evolved and matured rapidly over the past few years, which has enabled the event of increasingly sophisticated and customisable hybrid models. Hybrid tools and enabling technologies like the network now leave discrete management options and seamless integration with on-premises infrastructure, resulting in increasing opportunity for enterprises that cash in of those offerings.

Hybrid infrastructure management is all about choosing the mixture of management options which will enable flexibility and appropriate customisation, while also reaping the advantages of hosted services. Businesses that learn to manage their hybrid infrastructure effectively stand to profit substantially, both financially and technologically.