Speculation mounts as VMforce details

Salesforce.com and VMware got tongues wagging this month by slyly launching an internet site called VMforce.com. It's expected to be a replacement cloud computing development service which will be jointly offered by the 2 companies. Both vendors are staying quiet until the official announcement next week, but indications are that it'll be a Platform as a Service (PaaS) aimed toward Java developers, powered and travel by VMware and closely tied to alesforce.com's growing ecosystem of service providers. VMforce is going to be aimed toward Software as a Service (SaaS) and Web services developers, not traditional software makers, although there is a strong possibility it'll eventually broaden to incorporate more computing infrastructure services If you check out Zimbra, that was the primary big clue that VMware wants to urge into hosted services, not just hosted services, but highly customizable services," said Gregg Rosenberg, owner of IT services firm RICIS, Inc. and extended time virtualization and SaaS watcher. VMware acquired Zimbra, an email hosting and open source collaboration software company, in January.

Rosenberg didn't know the small print of VMforce but said a platform makes perfect sense and features up with VMware's recent acquisitions and position within the market. VMware's acquisition of SpringSource gave it software that makes tidy, managed development environments for Java developers.cloud computing technology The speculation is that SpringSource tc Server will run during a virtualized environment that users can log into to make applications then deliver them Meanwhile, Salesforce.com operates Force.com, a Platform as a Service that lets users develop and run applications on Salesforce.com's infrastructure. Force.com competes with Microsoft Azure and Google App Engine within the PaaS market. Via, Salesforce also provides tools for other SaaS providers to meld their organizations with Salesforce.com's CRM and sales tools and infrastructure.call center technology U.K. company Coda Financials (since bought by Unit 4 Aggressor, now Unit 4) developed a SaaS version of its accounting software called Coda 2go on Force.com and now sells it through Force.com. Salesforce.com liked the thought enough that it partnered with Unit 4 to launch FinancialForce.com, hosting the applications and users and sharing revenue with Unit 4.

Sources speculate that VMforce is going to be an identical deal, except that VMware will do the initial hosting. Salesforce.com will provide the portal to the applications. Presumably, developers who use VMforce to make Java applications also will be ready to use the Force.com hosting and sales platform to deliver those applications. Salesforce.com wouldn't offer additional comments when asked. information technology degrees VMware didn't answer involves comment but recent comments by VMware executive Raghu Raghuram indicate that VMware wants to supply infrastructure and development frameworks for SaaS applications. A recent announcement by VMware partner and cloud startup CloudShare confirms the existence of a hosted service beforehand of the announcement. CloudShare launched FastCloud on April 19 to enable easy migration of VMware environments, and consistent with CloudShare CEO Zvi Guterman, FastCloud's services are going to be "complementary to hosting services like VMforce.

Following the breadcrumbs Another clue is often found within the location of the web site. is found on an IP address (165.193.233.120) that VMware hosts with Savvis, a hosting company that gives computing and communications infrastructure for VMware.com. it is a sign that VMware intends for the VMforce.com Web portal to measure on servers and infrastructure hosted by one among its vCloud hosting partners. an equivalent infrastructure also hosts Thinstall.com (an earlier name for ThinApp), VMwaretechnologyexchange.com, VMware.com itself and other VMware services. it is also possible that Salesforce.com could provide the rear end too. Analysts and IT experts contacted for this story agreed that there was a robust opportunity for VMware and Salesforce.com to partner on hosting since each has something the opposite lacks and everyone would benefit. Other PaaS offerings are either immature or of dubious utility within the enterprise world. Google App Engine, for instance, is free and aimed toward individual developers and Web startups, and Microsoft's Windows Azure remains a piece ongoing.

VMware has the lion's share of enterprise virtualization customers and SpringSource may be a relatively polished and mature development platform. Java is that the hottest open development language and Salesforce.com desperately want the eye of those developers on its Force.com platform. RICIS, Inc.'s Rosenberg said VMware wants to form it easy for developers to leverage all of its tools and sell applications it successively will make money from; an ecosystem of developers making money for VMware would be right in line with their current sales model. They're not 100%, but they've mostly been a channel-centric company. For them to draw in a pool of developers into that stream would be an excellent multiplier for them," added Rosenberg. It's also worth noting that VMware CEO Paul Maritz comes from Microsoft, where he led the event and marketing of system software products (including Windows 95, Windows NT, and Windows 2000), development tools (Visual Studio), databases products (SQL Server), and therefore the Office and Exchange product lines. In other words, he gets the facility of getting an enormous army of developers coding to at least one platform acquires Jigsaw's SaaS-based data services today entered into an agreement to get Jigsaw, a SaaS-based, community-supported data services company, for about $142 million in cash.

CJigsaw's online business directory functions as an information-sharing service. Members accrue points by sharing contact data like name, title, company, address, telephone number, and email address and updating existing records to make sure data quality. Those points can then be redeemed to access other contact data. Jigsaw also offers a knowledge cleansing and updating service on a subscription basis. Jigsaw's CEO has said within the past that it's "open-sourcing corporate data." Salesforce.com is hoping Jigsaw's platform creates the chance for developers and independent software vendors to develop new applications that leverage business data. Salesforce.com is happy to bring the info services industry into the age of Cloud 2,” Marc Benioff, chairman, and CEO said during a statement. “With Jigsaw, we’ll make it as easy as Wikipedia to source data, as easy as iTunes to shop for data and as easy as Facebook to remain updated because of the data changes.” Salesforce.com estimates the cloud-based business-to-business data services market at $3 billion and, consistent with the handout announcing the deal, will create new opportunities to partner with companies like Hoovers, Dunn&Bradstreet and Lexis/Nexis. However, within the past Jigsaw had set itself up as a competitor to those data service providers.RightScale Adds support for user-created virtual machinesRightScale opens its platform to user VMs

RightScale has added a way requested feature to its cloud management product -- support for user-created virtual machine (VM) images. Before the announcement of the RightScale Cloud Management Platform, users would choose a RightScale VM image, or create their own using templates and preapproved scripts, and manage them with RightScale's Web portal. Now users can create their own images (typically Amazon Machine Images used on Amazon Web Services), modify them any way they like, launch them and install a service from RightScale that permits the pictures to enjoy a full range of monitoring and management inside the RightScale portal. RightScale CTO Thorsten von Eicken said in an interview that it had been one among the foremost requested features from users.
 They may have an indoor process to travel through or their quite standards for [building VMs]," he said, that precluded using one among RightScale's ready-made images. von Eicken said he had repeatedly heard from developers and users who said that, despite VMs that were nearly just like RightScale's, that they had no choice but to create and customize images on their own.

von Eicken said they hadn't allowed user-created images earlier because they felt supporting users were easier if RightScale had control over the VMs -- he said he's always been open about exactly how they're customized -- but growing sophistication among cloud users and in RightScale's capabilities meant it had been possible to open up the platform. Fujitsu announces a kinder, gentler global cloud strategy
IT giant Fujitsu's new cloud strategy may startle industry watchers since it's apparently "human-centric and most within the know had previously considered cloud computing to more focused on computers. The hardware and services provider said the new strategy will include an information and communication technology (ICT) standardized service offering intended first for Fujitsu data center customers which will "complement the local cloud platforms." Fujitsu says the main aim of its cloud strategy is to supply a "non-disruptive" way for patrons to gradually integrate current IT with cloud services. That's welcome news to the weary faithful, who are sick to the gills and nervous wrecks from constantly being assaulted by histrionics about "disruptive technologies" which will "revolutionize" everything

.Swanborg said that enterprises already understand alright the proven use cases for cloud -- elastic, spiky computing needs, like execution, testing, and development environments and non-critical services like CRM or email. they only cannot compromise on things like data portability or lock-in for business-critical data and do not see cloud providers making efforts to satisfy enterprise security concerns – "trust us" isn't an option, he said. He added that enormous organizations would like to see open standards for compatibility and independent, vendor-neutral security publicly clouds, but those quite changes aren't coming any time soon. He said legislative work was probably required before enterprises would ever really trust the cloud with certain data. it isn't that they are doing not just like the concept; they do, said Swanberg, and that they are going to be very happy to implement cloud computing internally while cloud vendors finish squabbling about standards and therefore the market solidifies.