Oracle to place Fusion middleware in Amazon Compute Cloud

Fusion Middleware within the Amazon Cloud and updated Java development tools for the newly integrated BEA technology, including the newly christened Oracle WebLogic Server were announced today at Oracle Open World. Charles Phillips, Oracle president, and Chuck Rozwat, Oracle executive vice-chairman of development, discussed the new middleware products within the opening keynote Monday morning for the estimated 43,000 attendees at the show in San Francisco. Plans to form Fusion available via the Amazon Cloud came as Rozwat discussed the changes to Oracle's middleware since the acquisition of BEA was finalized in July. As previously announced, the new middleware product designated Fusion 11G is going to be supported the BEA WebLogic server and include a melding of the Oracle and BEA enterprise service bus technology. We've begun to make available for you our complete Fusion middleware stack on the Amazon Cloud," Rozwat told the attendees at Moscone Center in San Francisco. "This may be thanks to deploying middleware on the Cloud using virtualization, using the techniques that Amazon provides, now built into Oracle Fusion middleware."

For Java developers, the previously announced JDeveloper application development framework for Fusion is out there starting in the week, Rozwat said. We now have – shipping in the week – the tools for Fusion 11G including a replacement version of JDeveloper, a replacement version of ADF, which is our application development framework, also as TopLink [object-relational mapping (ORM) package]. information technology consulting Those products are now available to start out building applications. The tools are now "tightly integrated" with the re-branded Oracle WebLogic server. during a recent interview Jason Bloomberg, senior analyst with ZapThink, said WebLogic was the assets within the BEA acquisition and filled a gaping hole in Fusion. If you read between the lines when Oracle now says 'Oracle WebLogic Server Enterprise Edition is that the application server of choice,' what they mean is that the appliance server that they had before the BEA acquisition, to place it mildly, wasn't the appliance server of choice -- for almost anybody," Bloomberg said.

Assessing the worth Oracle would gain from the BEA acquisition, Anne Thomas Manes, director of research for Burton Group Inc., also noted that BEA WebLogic had "a huge installed base." Revenue from that installed base may account for Phillips telling the audience Monday: "We're off to an excellent start with BEA. information technology colleges you check out the results in the last couple quarters that we had BEA they need certainly surpassed anyone's expectations. We're very thrilled."Cisco exec Marie Hattar talks about network virtualization, cloud computing what is network virtualization?
The virtualized network features a lot of definitions. Virtualization isn't a replacement concept. We came up with VLANs [virtual LANs] to supply segmentation. we've implemented tons of capabilities in terms of routing and switching technologies so we will have good visibility and deliver a good quality of service to different applications.

 one among the challenges … today is that if you're taking a computer or server and run a VMware server thereon, without a properly virtualized network, the network just sees that you simply are connected to a [physical] computer or a server. It doesn't have the power to ascertain the virtual machines that are thereon computer or server. we've innovated at Cisco to require our switching capabilities and convey them onto that server. cloud technology companies Just yesterday we made an announcement with VMware about the Nexus 1000V, which essentially brought our switching capabilities on a software basis that would sit with VMware and supply that visibility to ascertain what is going on on with each specific VM. So you'll apply the networking capabilities that we've now had for an extended time with our physical network. Now we will provide that VM granularity from a networking standpoint. Other options are virtualizing the particular network to the raised segment it and provides different resources higher priority. If you treat every [application] an equivalent with none kind of segmentation, then you run into the old days when voice IP was first around, and as soon as you sent an enormous file it might become [degraded].

 Today with applications like telepresence you would like a network that's intelligent and may also virtualize itself in order that you'll apply the proper resources to the proper sorts of applications. what is the challenge in managing virtualized networks?
When you virtualize, you do not have full visibility. If you are a company and you have bought storage, they provide you a box and it's got your name thereon. You attend that data center and it's yours. once you virtualize, you're essentially being given a contract that says you've got an equivalent amount of storage as if you had your own personal box, but now it could potentially be sitting on many various machines. thereupon it becomes far more complex to possess visibility. The tools are being developed to enable better management. As you evolve and obtain into things like virtual machine mobility, it becomes even more about how you retain track of where things are. Then the VM [virtual machine] moves from device to device. How does Cisco address that?

We are working with a spread of partners and that we also are bringing the facility of the network thereto. What's happening today is what happened with the web. All of a sudden you had of these different devices approaching what was essentially a little network. It grew and blossomed and that we built tons of that technology to assist manage those networks. We are taking an equivalent approach and enabling it within the virtualized environment. The Nexus 1000V was the primary step in bringing that networking intelligence to a virtualized environment where you'll have that very same transparency as you've got within the physical environment. What challenges do channel partners face selling virtualization technologies? It's a new concept, so it'll probably require them to possess new practices and new skill sets, and it is a completely different conversation. it'll mean new specializations for them, and ultimately as you get into things like Software as a Service, they will actually get into a number of the abstract services APIs.

 Channel partners can develop a full practice where they will do a number of the automation and therefore the programming of a number of the virtualization components they'll be selling. So it creates a replacement service strength for them. You talked about Cisco helping enterprises build their own clouds. How does a channel partner help enterprises do that? This is still a really early area in terms of the entire private cloud arena. tons of the software remains within the early development phase. What you're seeing is the early trials of companies testing out a number of these applications. The step toward going to a number of those private clouds is built-in automation within your enterprise. From a cloud perspective, you continue to need a network; you are going to wish the storage capabilities; you are going to wish applications that ride on top of that; you are going to wish the safety capabilities. tons of our participation thus far has been in providing that security capability as you virtualize and providing the glue of the network to attach to all or any those pieces and apply that intelligence.

 Our role has been on working to assist optimize the network's role … and helping enterprises squeeze the maximum amount as they will out of their infrastructure. Where do partners play in SaaS? I think tons of their role finishes up being in roll-out and deployment. it's an equivalent way that tons of partners make their profitability once they sell a switch or a router -- not in only selling the piece of hardware, but also within the configuration and therefore the training and the roll-out across the corporate. you will see with SaaS that you simply subscribed to Software as a Service, but there has got to be that managed service. What changes will occur on existing enterprise switches like Catalyst 6500?
We have a commitment to making sure an extended life cycle. As you check out virtualization, we've many hyper-advanced features within our Catalyst switches. We already provide all of the segmentation and separation technologies in our current catalyst products. We built all of that, but we're on the cusp of [exponential growth in] virtualization, so all of a sudden all of these capabilities will start getting used. they're available, but they're just not turned on yet.

 Firms avoid on-demand pricing surprises with careful SLA negotiations Tom Kelly, the CIO and chief treasurer for 2nd Wind Exercise Equipment got some excellent news when he renewed his company's contract with NetSuite Inc., an on-demand supplier of ERP and CRM applications. The Eden Prairie, Minn.-based exercise equipment retailer has adopted a totally on-demand IT strategy, using Software as a Service (SaaS) for email, payroll, travel and expense reporting. It runs Google applications for its productivity suite. When 2nd Wind recently renegotiated with NetSuite for the second year of service, it got quite just another year of service. Not most are so lucky. In many cases, SaaS applications -- and CRM specifically -- were brought into a corporation as to how for business users to urge applications up and running quickly with minimal involvement from IT. With those initial contracts now running out, some companies are becoming a nasty surprise when the time comes for renewal. Three or four years ago, the buyers weren't that sophisticated," said Bill Band, vice chairman and principal analyst with Cambridge, Mass.-based Forrester Research.

 "They were trying to flee IT and procurement, so there was no provision for price escalation. Now they're arising for renewal and getting surprises with price increases and adding more people." It's important, Band advises, to be clear and specific with service-level agreements (SLAs) from the outset. Not just renegotiating, but negotiating, are often difficult where the bar has not been set an equivalent as during a traditional hosting arrangement," said Liz Herbert, a senior analyst also with Forrester. It's paramount to determine contractual issues like uptime, she said, also because of the expectations for renegotiations when it involves price increases and support, like hours of help desk support. "If you're handling one among the smaller vendors, you would possibly not be ready to get the [support] turnaround you are looking for." For example, unwary on-demand application buyers may find themselves with long response times for support, limited availability on the days they will access it, or restrictions on how they will reach support, like email versus the phone.

"Some of the vendors do have boilerplates and for more strategic accounts are more willing to form concessions," Herbert said. "Some don't have anything in the least. They'll just say, 'We're committed to earning your business year over year.' " A shift in pricing models?, a pioneer of the SaaS model, does have a typical contract it works from -- recognizing that as SaaS becomes more pervasive and extends to other applications, companies are getting to want to regulate their spending from the quality flat per-user, per-month fee. We have checked out other pricing models -- logins per month, for instance," said Al Falcione,'s senior director of product marketing. "Ideas and Content ['s community building and content management applications], potentially everyone within the company might be using us. As companies develop applications, they need to play differently." publishes its uptime statistics on a fanatical website at but organizations should still make sure that they include uptime in their SLA, Herbert warns. Involve purchasing, IT and legal -- attempt to get some sort of service-level agreement and be clear about support," she said. "Often, it isn't the people that renegotiate; it is the first-time contract signers who got to be most vigilant. within the contract, when you're hooked with first-time discounts, that is the time to start out brooding about future price increases. Once you're signed up, the vendors have insight into what proportion you're using the software and the way dependent you're ."