Verizon enters the cloud market

Verizon launched its much-anticipated cloud computing service in the week, offering virtualization during a self-service model. Verizon Computing as a Service (CaaS) will allow users to perform all the standard cloud computing tasks: Manage and deploy virtual servers during a Web-based interface, scale computing power, and storage up and down, and control private networks behind Verizon's walls. The offering may be a mixture of what's commonly considered cloud computing and managed to host because users can choose virtual or physical servers in either Windows Server flavors or Red Hat Enterprise Linux (RHEL). Joseph Crawford, the One thing it does is instantly clarify the standards question," he said, explaining that there are many various public clouds, but Amazon is the way and away the most important and its APIs are widely used. information technology degree He said it could provide a firm base to face on for others to bear APIs targeted at security, speed for various sorts of traffic than on. He believes that Amazon will eventually release the APIs.

Chalmers said that she's not so sure. She said since AWS may be a small a part of Amazon's business overall, they might need a true incentive to truly make a move like this.
The rumor was started by Reuven Cohen, chief cloud chinwagger and CEO of cloud services firm Enomaly. He dropped the firecracker within the punchbowl of the cloud crowd via his blog last week, citing two nameless sources within Amazon. Cohen divides his time between his company and jetting around to speak to anyone and everybody involved cloud computing. He said that after talking with high-level officials, he knew the move was favored. After hearing later that Amazon's legal eagles were investigating the move, he decided to post to his blog. He said unofficial leaks like his "seem to be marketing research of a sort" by Amazon. "I'd bet this is often getting to happen," he said. 

"The only question is how.executive director of product management for IT at Verizon, said the corporate-run CaaS out of its Beltsville, Md., data center which currently it's a little deployment. He estimated some thousands of virtual machines and a number of other hundred physical machines, representing a little corner of the info center's 100.000-square-foot capacity Offering hybrid infrastructure Verizon's facility also houses Verizon's other managed services. Crawford said that the corporate offers "100% uptime, calculated daily" in its service-level agreements (SLAs). the info center uses diskless HP blades for computing power and 3PAR SAN devices to carry the pictures. Verizon's virtual infrastructure is predicated on VMware, which could make the open-source choice of Red Hat Enterprise Linux for the OS seem a touch incongruous, analysts said.

information technology schools networking and management capabilities are fully virtualized through Verizon's Advanced Workflow and automatic Resource Engine infrastructure architecture software. Crawford indicated that delivery and management are provided via Opsware. Verizon claims it can guarantee transparency for compliance-hungry customers because it is the same technology it already uses for its traditional hosting offerings. We have a history of letting customers come [into the info center] to try to audits," said Crawford. He said Verizon has the enterprise customer squarely in its sights. Security and compliance are two of the most important concerns for enterprises evaluating cloud services. Verizon hopes that it can draw users which may have hosted, virtual front-end apps with valuable data tucked safely away in-house by offering both animals within the same "virtual farm." So by offering both infrastructure models, Verizon is banking on broadening its appeal.

But how much?
Verizon's pricing scheme will definitely keep the dilettantes away. Costs to use CaaS are like Verizon's current hosting prices but add a $500 joining charge, and a $250 per-month subscription fee. Crawford said users will see savings of "between 30% and 60%" because they'll be ready to reduce redundancy and spare capacity  Verizon plans to create up its CaaS portal to supply a variety of targeted services like database and messaging stacks, paralleling cloud leader Amazon's outgrowth of services from its infrastructure service. "We absolutely view [CaaS] as a platform during which we are getting to layer" premium services over the infrastructure offerings, Crawford said. Chris Alvord, CEO of Washington, D.C.-based COOP Systems, maybe a Verizon Business hosting customer and believes in Verizon's infrastructure, although he is not terribly curious about the new offerings. COOP provides disaster recovery planning for giant private-sector companies, including hospitals and major NY financial firms, and he said instant-on computing isn't a draw for companies that like their data center's overengineered by 20 times of what is needed.

He already considers COOP a cloud consumer, since the firm uses Verizon's online backup services. Between backups and dedicated hosting purchased at Verizon, COOP has done its homework on Verizon's capabilities and therefore the firm is comfortable offering "four nines," or 99.99%, uptime for its clients. Verizon is "obviously not Joe-blow cloud computing here," Alvord said. But today, Alvord wouldn't choose Verizon CaaS for critical needs albeit he trusts Verizon's SLAs. "For emergency response, [the infrastructure] has got to already be there," he said. interesting choice of dance partners Jay Lyman, an analyst at the technology analyst firm the 451 groups, noted that Verizon is hedging its bets on the longer term of cloud computing and showing its muscle within the IT arena. The communications giant has $20 billion in revenue from its Business Services division and 86 million wireless customers and smart mobile devices, most supported open-source software and exploding in popularity. the necessity for telecom infrastructure, computing power and storage has grown closer and closer together, he said.

Lyman said Verizon must show it's in tune with open source and therefore the cloud. But he noted that its choice of partners suggests the corporate is hedging. "Open source is related to a scarcity of [vendor] lock-in and price reductions," he said, adding that the uncanny mixture of Linux leader RHEL on fenced-in VMware is Verizon's way of showing that it's abilities altogether departments. He said that since the mobile platform market is so wide open, with Linux, Android and WinCE all jockeying for space on ever-more capable handhelds, Verizon wants a trusty provider of a good array of technology. With quite 3,000 independent software vendors under its wing creating products, Red Hat Inc. may be a decent bet. Lyman compared Verizon's CaaS play to Cisco Systems Inc.'s enter the server and data center market. He said that Verizon has the muscle and therefore the reliable infrastructure to line up a little corner of 1 of its data centers as a cloud just to prove it can and let big consumers see its stamina within the young cloud market.

Google App Engine plus Amazon AWS: better of both worlds FRANCISCO - Google App Engine (GAE) is concentrated on making development easy but limits your options. Amazon Web Services is concentrated on making development flexible but complicates the event process. Real enterprise applications require both of those paradigms to realize success, consistent with a debate at the JavaOne conference in the week. Nati Shalom, CTO of GigaSpaces Technologies and Argyn Kuketayev, Project Manager at Primatics discussed the way to bridge the advantages of the Google App Engine (GAE) and Amazon Web Services (AWS) paradigms. What we actually want is that the flexibility and performance of AWS and therefore the simplicity and simple use of GAE," Shalom said. "We got to abstract the code like GAE from the infrastructure. we do not want to understand that our messaging is now running on a cluster of X virtual machines. We just want to be ready to send a message to a queue albeit it's partitioned across tens or many machines."

AWS pros and cons
With AWS, the most focus is on allowing a developer to make applications on any common server and application stack. technology credit union
 The developer creates a picture of the specified OS and application stack, which they will mention on-demand. But such comprehensive low-level control exposes tons of complexity. The strength of the AWS approach is flexibility. The developer gets full control of the environment, storage, and networking, and may run it within the same way as an application during a local IT environment. It also can provide performance and therefore the flexibility to proportion as needed. On the downside, load balancing is usually tightly sure to the appliance server it's running on. because the application moves to AWS, the developer doesn't skill many servers he needs until he tests the appliance, then someone will need to monitor it to proportion during moments of peak demand. Shalom said, "Most systems aren't designed for automatic scalability. they might probably meet the performance requirements, but there are no thanks to knowing."

 A developer has got to run the appliance across multiple virtual machines, measure it, then optimize the code to seek out the bottleneck. If the appliance isn't designed to scale within the first place this is often the method you'll need to undergo over and once again whenever you add a replacement business requirement. Google App Engine pros and cons
With the Google approach, the most attractive is simplicity. Shalom noted, "While it's not trying to supply an equivalent solution to all or any applications, it's very tightly controlled, which may prevent you from doing the incorrect things. But it also can prevent you from doing the proper things, and in some cases, if you would like to create an enterprise application, you would like that level of control. For a Java developer, a number of these limitations include sandboxing, which may limit network applications and make it difficult to run several side components, or implement your own caching or messaging system. A developer can only run hosted code during a Google container and use services provided by Google.

Both AWS and GAE approaches can create problems when a corporation attempts to port a multi-tiered application to the cloud. In many cases, the appliance will need to be rewritten employing a different architecture. there's no out of the box infrastructure for J2EE, and a replacement distributed programming model is required. The developer has got to believe the entire application stack and not just the code The answer? GigaSpaces' approach to the present problem was to separate the deployment infrastructure across three parts: 1) a repository; 2) an XML-based application deployment descriptor, and 3) and an application provisioner. The XML-based descriptor allows the developer to programmatically proportion the appliance by turning servers on and off and manage load balancing across multiple servers. Kuketayev described how Primatics used this approach to make a replacement automatically scaling a cloud version of an existing banking application. Primatics initially developed a mortgage securities application that permits banks to estimate the worth of a basket of many thousands of loans.

 the worth of those loans fluctuates as economic conditions change and a few portions of homeowners cannot afford to form payments on their loans. Banks normally only got to assess the worth of those loans at the top of every month, making them a perfect candidate for cloud services like AWS. Primatics wrote the primary version of EVOLV: Risk as a hosted web application for a regional bank.. the appliance needed to be fault-tolerant in order that if one node crashed, they didn't need to restart the appliance once again from the start. Kuketayev said that it's not almost the loss of 4 hours, but the office is trying to shut out the month and wishes to access data to finish the monthly cycle in order that they can head home . Using GigaSpaces' toolset they rewrote the whole application infrastructure in about four-months to run on top of AWS. Now they will begin as many instances as needed for various banking customers, and every instance runs significantly faster than before. Kuketayev said that it's important for banks that none of their applications run on an equivalent infrastructure as another bank.