SAN FRANCISCO -- Oracle users battled through torrential rain in the week to attend sessions on the longer term of database technology. One far-out notion that presenters touted: running Oracle within the cloud.Jamie Kinney, a business development manager for Amazon Web Serum on anyone else's infrastructure. Gracenote runs a huge database that has all the metadata for the music stored on iTunes. whenever someone downloads a song, iTunes makes a call to Gracenote's database for the small print thereon piece of music. Other than eager to keep Gracenote's crown jewels in-house, Winter believes the prices for cloud services don't add up . "Hardware, memory and servers are becoming cheaper; the expensive a part of our business in terms of it's developing the software," he said. Representatives from federal agencies also attended the session, but more for educational purposes than anything .
services (AWS), led a session on deploying Oracle TimesTen in-memory database technology on Amazon Elastic Compute Cloud.Wassim Kheirallah, a database administrator at QinetiQ, an IT contractor to the govt , echoed this sentiment and added that a lot of agencies still run Oracle 9i and are an extended way faraway from using cloud services. "If Amazon developed a version of AWS for the govt , then it'd be possible. But it might need to be locked down for his or her use only," he said. Even within the social media space, a sector more amenable to Internet-based computing, the thought of Oracle within the cloud didn't resonate. Data partitioning isn't easy to try to within the cloud," said John Harris, a senior database engineer at the web site myYearbook.com. He added that his company runs thousands of nodes and may buy hardware cheaply itself and be up and running in production during a day. "The use case we see is basically for startups that can't afford the capital equipment costs," he said.
One such company is Inyxa, a startup within the supply chain software market. "We're hosted with a little provider, and we're concerned that as we grow it won't be reliable enough. … the most important advantage of moving to something like Amazon, for us, would be scale," said a business development manager at Onyx. The potential cost savings of using the cloud did jell with some users. Akovi Wilson, a senior database administrator at SunGard, said his primary job is supporting three universities as a foreign DBA. He's curious about fixing Oracle training environments on AWS to coach college administrators. "Cloud would definitely be a less expensive option for this," he said. "They got to keep their IT staff up so far but haven't any money for training."
Developers discuss pros and cons of Force.comBOSTON – Software as a Service vendor Salesforce.com showed its user community how Web applications are often built on Force.com at its Cloudforce event in the week .call center technology cloud computing technology Force.com platform gives users a cloud-based environment for the rapid development of Web applications and sites. Ariel Kelman, the company's VP of platform product marketing, said the platform was developed to get rid of tons of the tertiary pieces Web developers get caught up in, like modeling, coding, and assembly.
"Our users really only need to specialize in three main Ariel Kelman, the company's VP of platform product marketing, said the platform was developed to get rid of tons of the tertiary pieces Web developers get caught up in, like modeling, coding and assembly. Our users really only need to specialize in three main areas," said Kelman. information technology degrees"The database, logic, and rules and therefore the interface. Of course, users of the platform will likely want to implement custom code if they do not want the location to possess a default look and feel. Customers tend to use Force.com for project management, reporting, analytics and contract management more often than for e-commerce. One user, Craig Traxler of EDL Consulting, showed how his team of three developers built an e-commerce application on Force.com.
"We took three developers out of the e-commerce practice, cross-trained them on the Force.com platform and that we gave them a challenge," said Traxler. "We gave them one week to form an e-commerce application." He said that they set the team to figure on Monday, received the HTML on Wednesday and submitted the project on Friday.
The mock app was built for video-game sales and had a lively Flash display on the front page. the location did almost everything it had to with out-of-the-box tools, except one thing: nuisance tax . Apparently, Salesforce has not been ready to resolve taxation on the web on the cloud platform," said Traxler. "So we had to travel to a 3rd party for that." Another potential user, Bill Hare of Pyramid Global Advisors, said he was looking into Force.com to create an internet site for his company's sales team. He said after seeing how it works, he would likely set something up. His company has been a Salesforce.com customer since 2006.
Hare said he's not worried about vendor lock-in, but he wished Salesforce.com would improve its reporting a touch . We're proud of the platform and that I don't see us moving out any time soon," said Hare. "You can run your whole enterprise through this."
IDC: Cloud is going to be 10% of all IT spending by 2013DC's updated IT Cloud Services Forecast predicts that public cloud computing will structure $17.4 billion worth of IT purchases and be a $44 billion market by 2013. The IDC predictions presumably didn't account for the estimated $19 billion, out of the U.S. government's $70 billion IT budget, that Federal CIO Vivek Kundra has vowed to spend on cloud computing. It also doesn't count spending on private cloud. IDC didn't answer requests for comment about its methods.
"It's increasingly apparent to everybody that this is often a true phenomenon and not entirely marketing hype," said Jeff Kaplan, principal analyst at Boston-based consulting company THINKstrategies. He said the numbers are a crucial indicator of the potential for cloud services. said that IDC had correctly forecast the economic downturn as an element within the growth of cloud computing, but noted that there was a flip side also . albeit buyers are interested in the cloud pricing and consumption model, they're strapped for cash. The forecast states that actual spending is about six months behind 2008 predictions. "[IT buyers] still do not have money to spend on anything," albeit there is a cheap cloud option. Another problem is persistent confusion about what constitutes cloud computing.
"There may be a land grab on immediately -- the reality is that the market hasn't grown as fast because it could have," said Kaplan, due to the hype and overblown claims by vendors trying to take advantage on the cloud label. That has left important enterprise buyers suspicious and confused, despite the expansion of Amazon and Rackspace's cloud businesses. Rackspace's last quarterly report roughly matches the IDC breakdown. Rackspace claimed at the top of August that it's 51,000 cloud customers, up from 16,000 last year. Revenue, however, was only $13 million, but 10% of its net revenue for the year. Amazon doesn't disclose or differentiate cloud computing figures in its reports, but estimates range as high as $400 million per annum in cloud revenue, a little a part of the $20 billion retail giant. The five-year forecast shows cloud computing, defined by IDC as Infrastructure as a Service (IaaS), Platform as a Service (PaaS) and Software as a Service (SaaS), taking over 5% of the entire IT market. it's projected to rise to 10% by 2013, with the market growing by 26% annually .
The IDC forecast also predicts that SaaS spending will remain the best a part of cloud spending. It currently makes up 50% of all cloud spending, but by 2013, it'll only be 39% of the projected $44 billion. Servers, storage and application/PaaS are going to be gaining strength, while infrastructure will remain 20% of overall spending on cloud. IDC projects cloud are going to be 27% of all new spending -- new technologies, new companies, and new products rather than maintenance or lifecycle spending -- which means, as vendors attempt to position themselves, cloud computing will spend subsequent five years because of the hottest new IT market in town. Now, it's up to the industry to urge out of its own way and let it happen." Kaplan said.
Learning to let go: A cloud security primer with George ReeseProgrammer and entrepreneur George Reese is that the author of "Cloud Application Architectures" and founding father of cloud management firm enStratus. during this interview, he discusses cloud security and therefore the challenges it poses for brand spanking new adopted George Reese: When people consider the difficulty of security within the cloud and why it worries them, it is the idea of losing control. you recognize you're abandoning something, with either a managed services provider or internal [private cloud], that you simply had a particular level of control over. a part of it's just an emotional thing. Are there independent bodies that certify security within the cloud?
Reese: I see the important issue within the cloud being more about transparency and having the ability to develop A level of comfort with the control you're abandoning. a part of that transparency is third-party certification. In Amazon's case, the difficulty is that we've all got these user agreements that basically promise nothing, then we have got a white book that says they're doing of these things. we've to hope they're actually doing this stuff . the very fact they have this white book is a component of transparency that, for instance , we lack in Google. we've no idea what Google's doing. The self-service nature of cloud is great, but isn't it a true obstacle to securing your infrastructure?
Reese: Certainly, for an IT department, that's a scary thing. Cloud computing is that this concept [IT] people are proliferating, and God knows what they're doing. one among the foremost significant problems with Amazon, for instance, is that the concept you've got one set of credentials to manage your entire infrastructure which you're immediately forced to violate one among two principles: Either the principle of 'one user, one login' or the principle of redundancy and responsibility. Either you give those credentials bent multiple people and, as a result, you never know who's doing what against your system, or they're given to at least one person and if that person is hit by a bus, you're quite screwed. Some vendors are pitching 'secure cloud' with hardened data centers and hardware isolation and therefore the like. Will cloud just balkanize into different offerings with different levels of security?
Reese: I feel people that are focused on 'security equals hardware assets I own or lease' are the walking dead. Owning your own assets doesn't cause you to secure and putting something within the public cloud doesn't cause you to insecure. it is a false association. When you get to things like PCI or the ECU Union shark repellent laws around data location, the principles are often quite stringent. Cloud doesn't seem to be ready to comply at the present. Reese: a number of that's the maturity level of the cloud. Cloud computing is about the commoditization of virtualization. That's a mouthful, but that's essentially what cloud computing is. The challenge with it at this early