Citrix and Amazon hop into mindbending infinite-loop bed together

We’re sensing someone had an office pool happening “alliteration they might escape with” for this slug line: “Citrix Announces Citrix C3 Lab Built on Amazon Web Services to attach Cloud Computing to the company Datacenter”.Anyways, what the mess of ess’ and clatter of consonants means is that Citrix, as a part of its big show in the week is announcing their Citrix’ XenApp software is now available for rent, from AWS, to run Citrix servers on Amazon’s cloud. C3 stands for Citrix Cloud Center, its management suite for IaaS providers. That’s the Citrix Citrix Cloud Center Lab, for those that collect poorly thought out product names. The brain-pain part comes from the very fact that Amazon itself runs its cloud on Xen, so a customer of Citrix Citrix would, technically, be using XenApp to use Xen virtual machines to manage and deploy public cloud resources to their customers as a customer using public cloud resources running on Xen virtual machines. Hey, which will be great and just what C3 users want and it's going to work just fine, but it’s a hell of a rabbit burrow to send your data down, ontologically speaking. We’re not prejudiced, we’re just trying to stay up.
Also, consistent with the article published today by SearchEnterpriseDesktop.com News Director Alex Barrett, you’ll be ready to roll in the hay all from your iPhone. I feel they ought to call the app, “DRINK ME”, but no-one reads anymore, they’ll never catch on . This is doubtless targeted at developers who want to play with Citrix distributed computing offerings, and therefore the odd IT shop that desires to supply Citrix AND call itself “cloud” and can’t afford its own data center. Really, though, it’s just differently of proving that Amazon’s cloud model remains the highest of the heap. Oracle, IBM, now Citrix, et al. are essentially opening Amazon storefronts, only it’s buzzword-friendly grid computing rather than baby clothes and lawn sprinklers. Amazon doesn’t care- they need a two and a half year leap on everyone else eager to offer public cloud instances, the simplest channel extant and many of headroom.technology credit union All they need to try to do is make space, keep the lights on, let their little playfriends from the middleware/manager classroom play in their pool, and shovel in the dough.

I’ll scrape together a while soon and poke around, see how good employment Citrix has done making this work and post some screenshots and update during a day approximately. Just a head’s up, ladies and gentlemen: I'll never be seen again. Who's who in cloud computing: Understanding the market's playersGoogle's within the cloud (didn't Google once just search the Web?), Amazon is within the cloud (didn't it once just sell books?), Microsoft is within the cloud, Cisco Systems is within the cloud, MySpace is within the cloud. it is a big tent, and therefore the waters of the IT marketplace are thoroughly muddied. In September 2008, Oracle chief executive Larry Ellison called the entire shooting match "complete gibberish. information technology degree The term springs from the custom of drawing networks and depicting the space outside or between those networks as a cloud. But what exactly is cloud computing? And during this dizzying economic landscape, is that the cloud a flash within the pan or a shift that we should always take seriously?

The blanket answer is that cloud computing is when your computing work, whatever which will be, from email messages or conference calls to online retailing to massive database computing, takes place on someone else's hardware. This includes everything from Salesforce.com, customer relationship management (CRM) software delivered over the online, to Yahoo Mail, so it's pretty open-ended. The more useful answer is that cloud computing has crystallized into several distinct markets with one common feature: Computing services involves zero infrastructure on your end, practically instant delivery in whatever quantity of services you would like and versatile pricing. You pay just for what you employ instead of what you would possibly need. The three most well-known markets are Infrastructure as a Service (IaaS), Platform as a Service (PaaS) and Software as a Service (SaaS). Infrastructure as a Service cloud model  The most widely used cloud marketplace is server and storage cloud computing, which is understood as Infrastructure as a Service and led by Amazon Web Services (AWS).

 Smaller providers have scrambled onboard like Hosting.com's CloudNine (in beta), Joyent (Solaris servers), and Nirvanix and ParaScale (online storage) Marketers gleefully place the "cloud" label on every Internet-based application they will, but new developments in cloud computing have taken place predominantly during this area. Online storage is perhaps the most important IaaS field, with dozens of companies offering online backup, storage, and data distribution; from EMC's Mozy and Atmos to iDisk from Apple and Coherence from Oracle. Online storage is booming and is gradually being developed into products that will interact with other cloud services. In Web-based server computing, Amazon is that the 800-pound gorilla, led by CTO Werner Vogels.information technology schools Amazon quietly devoted a high-powered team to inventing a marketplace for computing power that paralleled its own online mercantile establishment in key respects; then unleashed it on the IT world. By June of 2008, Vogels announced that AWS network usage had surpassed its online retail traffic. By the top of last year, cloud computing was nearly double that, and Amazon will add more capacity. the corporate claims to possess 400,000 AWS customers.

All players big and little have scrambled to catch up. IBM's Blue Cloud, which has shuffled along without much traction after the IBM announcement in February that it might sell SUSE server instances, Informix and Websphere DB2 services, through Amazon's AWS (becoming, in effect, an Amazon storefront). Oracle has also partnered with Amazon to sell Oracle software through AWS. Utility computing giant Savvis announced in February that it too was throwing its hat within the ring with Savvis Cloud Compute, a pay-as-you-go front to its fleet of knowledge centers and enterprise hosting and managed services products. Savvis' entry into cloud computing may signal an increase in interest among cautious enterprise customers that are the slowest adopters Platform as a Service cloud model
Another fast-growing market that shares the "cloud" designation is Platform as a Service, which short-circuits the necessity for cloud- or ground-based computing infrastructure and offers developers ready-made platforms to style and deploy applications. Providers offer a tightly integrated and highly specialized set of services that incorporate everything a developer needs from code management and testing to storage and hosting during a Web-based interface.

PaaS is aimed toward developers and startups that want to bring products to plug quickly and need the liberty to write down their own software with the convenience of streamlined production. Downsides include vendor lock-in, as most current PaaS providers don't offer portability or compatibility outside their own platforms. this will be a significant problem if your PaaS provider folds or cannot offer enough capacity to stay an application growing. Companies that already offer software and services online are rebranding as PaaS rapidly. Salesforce.com offers Force.com, which lets users create applications using its proprietary Apex language and launched Force.com Sites (in developer preview) last November, which can let Force.com users create and market their own websites through Salesforce.com.
 Google offers Google App Engine for developers that want to create applications using Google tools, powered by Google's infrastructure. In competition with Google, Microsoft is touting the Azure Services Platform, an area for developers to use Microsoft servers and bandwidth to create applications instead of on their own infrastructure.

Microsoft also sells SQL Server Data Services (SSDS) its database software-as-a-service. Azure experienced its first outage this month, a sign thereto pros that disaster recovery remains a crucial consideration regardless of where your resources are located. Software as a Service cloud model Software as a Service may be a mature and well-developed market pushed under the cloud computing tent. SaaS is "outsourcing" in its original form, where providers offer customized, hosted software to fill needs previously solved by licensing or developing software in-house. Nuts-and-bolts applications like CRM, human resources, and payroll, or production drivers like asset management and dispatching, content management, and collaboration software are ideal SaaS candidates. Leaders in SaaS --ADP, Citrix, and Salesforce.com -- are practically household names, and there are many, more; there's a SaaS provider out there for nearly every need. A dizzying sort of providers are often found at the SaaS provider directory Cloud infrastructure development helps drive a replacement wave of SaaS providers.

 Symantec launched the Symantec Protection Network last year offering online backups and has added remote access (in beta, supported pcAnywhere) and secure messaging. Meanwhile, hardware giants like Dell and HP have taken different approaches. Dell Cloud Computing Solutions is re-branded hosting services and HP's raid direct cloud services sales ended recently when it dropped HP Upline, a web storage service and instead has focused its efforts on selling HP iron to cloud providers.
 Traditional hosting companies like ServePath and Rackspace Managed Hosting have begun to supply cloud services since they have already got the info centers; GoGrid from Servepath competes with AWS on service and support levels, and Rackspace has poured resources into Mosso to supply on-demand servers and storage. FlexiScale and a number of other smaller competitors have also pitched in, but few have established the simplicity that of Amazon.

Venture capitalists eye cloud opportunity
Venture capital firms have also taken notice; cloud computing may be a bright spot during a gloomy economy, and investors are watching startups that use or deliver existing cloud services in innovative ways. The 2-year old startup RightScale, which offers a portal with pre-built tools and products to be used with AWS and other IaaS providers, rounded up $13 million, principally from tech investors Index Ventures and Benchmark Capital. Skytap, which provides preconfigured "virtual labs" for software development and testing recently won $7 million from Ignition Partners, Madrona Venture Group and Washington Research Foundation. Venture capitalists are cautious with their funds but have looked to cloud computing as a comparatively safe bet. Even in these rough times, IT spending is predicted to grow, if not as fast because it had, and cloud computing is taken into account a money-saving approach.

Industry analyst firm IDC predicted that between 2008-2012, worldwide cloud computing spending would triple from $16.2 billion to 42 billion worldwide. "This rapid climb is being driven by the convenience and speed with which users can adopt these offerings," said IDC senior VP and chief analyst Frank Gens in an October blog post, "as well because the cloud model's economic benefits (for users and suppliers alike) - which can have even greater resonance within the current depression," IDC predicts that cloud spending will increase at five times the expected rate of growth of traditional IT spending (27% compound annual rate of growth versus 9% for on-site IT expenditure). Cloud still taking shape 
Cloud computing remains taking shape, but the essential outline is clear: it's on-demand access to services and infrastructure that previously had to be built, bought or licensed. the pliability of virtualization and economies of scale enable data centers to use computing power so efficiently that they will rent computer time and services extremely competitively to even the most important consumers, and advances within the delivery of that computing power, led by Amazon's storefront model, mean that buyers can pick and choose with ever-increasing ease.